The USCIB Foundation and Business at OECD Hold Preview Event in Paris on Metaverse Project

On the sidelines of the biannual OECD Digital Policy Committee Meeting in Paris, Business at OECD (BIAC) and The USCIB Foundation’s metaverse project team hosted a successful report preview event on April 5. OECD delegates and secretariat, as well as various companies, including USCIB members, attended the preview event. Following the event, BIAC and The USCIB Foundation will launch the report in Washington, DC and organize a webinar with relevant experts to present findings in the report.

The roundtable featured remarks from Business at OECD Deputy Executive Director Nicole Primmer, a presentation of the project and preview of the project report findings from Paula Bruening (Casentino Strategies), and comments from the OECD Secretariat, including OECD Global Forum on Technology Lead Elizabeth Thomas Raynaud and OECD Economist/Policy Analyst on Privacy and Data Governance Christian Reimsbach- Kounatze.

According to USCIB Program and Policy Associate on Digital Issues, Nan Schechter, who attended the event, companies are actively exploring the possibilities of the metaverse, as well as trying to understand the novel privacy risks it may raise and how those risks might be addressed.

“BIAC and The USCIB Foundation undertook this project to explore the privacy issues raised by the metaverse and to develop business-oriented evidence regarding the of the OECD Privacy Guidelines’ applicability in this emerging environment, keeping in mind their two-part objective of protecting privacy and fostering cross border data flows,” said Schechter.  “USCIB is thrilled at the exciting potential and relevance of the report as it emphasizes multistakeholder privacy solutions and the increasing importance to data governance in the metaverse.”

 

USCIB Welcomes New Staff in Digital and Corporate Responsibility and Labor Affairs Policy

USCIB welcomed two new policy staff this week: Cheryl Miller, USCIB vice president for digital policy and Gabrielle Girard, USCIB policy manager for corporate responsibility and labor affairs (CRLA).

Cheryl Miller

Miller has extensive experience in the private and public sectors, having led Meta’s and Verizon’s global internet policy practices at major international standards bodies, such as the Organization for Economic Cooperation and Development (OECD), the UN Internet Governance Forum (IGF), and the International Telecommunications Union (ITU), among others.

She was also the deputy staff director for technology and innovation at the US Senate Committee on Small Business and Entrepreneurship.

Gabrielle Girard

Prior to joining USCIB, Girard completed a PhD in History at Princeton University, focusing on Latin America and human rights. As a doctoral student, Gabrielle interned remotely in the Bureau of Democracy, Human Rights, and Labor at the US Department of State, assisting an applied learning and evaluation team with research on corruption and anticorruption. She has experience in human rights, governance, international affairs, and project management.

At USCIB, Gabrielle will coordinate and facilitate CRLA’s work on the platform economy in relation to the standard-setting process underway at the International Labor Organization (ILO). She will also support the general work of the CRLA Committee.

Gabrielle has an MA in History from Princeton University and a BA in History and Spanish from Cornell University.

USCIB Participates in the First Meeting of the OECD Working Party on Countering Illicit Trade

Business at OECD (BIAC) delegation to the OECD

The first Meeting of the Working Party on Countering Illicit (WP-CIT) Trade took place April 4-5 at OECD headquarters in Paris.

USCIB Anti-Illicit Trade Committee (AITC) Chair David Luna (Luna Global Networks), USCIB Senior Director of Customs and Trade Facilitation Megan Giblin, and several USCIB members participated as part of the Business at OECD (BIAC) Anti-Illicit Trade Expert Group delegation to WP-CIT. This inaugural meeting was a milestone of the OECD work on countering illicit trade since the WP-CIT was elevated within the organization due to its move from the Governance Directorate (GOV) to the Trade and Agriculture Directorate (TAD) at the OECD.

During the meetings, Luna delivered remarks as Chair of BIAC Anti-Illicit Trade Expert Group (AITEG). USCIB member representatives Susan Wilson (Intel), Monica Ramirez (ABinBEV), and Jennifer Lane (Amazon) also provided topic specific remarks on Third Party Litigation Funding (TPLF), trade in illicit alcohol, and existing best practices in the e-commerce space to fight counterfeits and illicit goods, respectively. The USCIB delegation participated actively and joined broader panels on these and other topics.

USCIB’s AITC was established in 2018 to support the work of BIAC and the OECD WP-CIT in this space.

“It was an honor and a privilege to participate in this milestone event of the WP-CIT,” said Giblin.  “The BIAC–OECD public private partnership is an issue of critical interest to BIAC, USCIB, and other BIAC national federations. We look forward to continuing our engagement and collaboration coming out of these recent WP meetings and discussions as we move into 2025, as well as supporting the newly established WP-CIT forum and related work program.”

Giblin also noted there was robust dialogue on TPLF and countering illicit trade across online marketplaces, building on the earlier good work of the informal expert group supported strongly by both BIAC and USCIB. For Giblin, it was a very positive development to learn about the progress related to the OECD Recommendations on enhancing Transparency in Free Trade Zones (FTZ), specifically the commencement of the related FTZ Certification Scheme. This is an important topic for BIAC and USCIB, but also the International Chamber of Commerce (ICC), which works in collaboration with BIAC on this workstream at the OECD.

As stated by Piotr Stryszowski, senior economist at the OECD, there was a great collaborative spirit in the debate with the business community showing their strong endorsement in the work of the WP-CIT (along with an intervention by John W.H. Denton, ICC Secretary General, supporting the OECD’s Free Trade Zones Recommendation).

USCIB is both the US National Committee of ICC and the US National Federation of BIAC.

USCIB Supports Launch of Blue Dot Network to Strengthen Quality Infrastructure Investment 

Whitney Baird at the OECD

USCIB President and CEO Whitney Baird spoke during the April 8-9 launch activities for the Blue Dot Network (BDN), a project certification framework that aims to strengthen quality infrastructure investment. The launch activities included a meeting of the Executive Consultation Group, a Leaders’ Dialogue, and the official launch ceremony.  

BDN will certify projects based on robust standards and criteria in economic, environmental, social, and other areas.  The certification applies to infrastructure projects across all major infrastructure sectors including energy, water and sanitation, transport and ICT. It can accommodate projects at different stages of the life cycle, from planning and preparation to construction and operations. Projects developed under a variety of ownership and delivery models (e.g. traditional procurement, public-private partnerships, privatized) can be certified. 

The Blue Dot Network will be hosted at the OECD, but remain an independent entity overseen by the initiative’s Steering Committee governments, currently Australia, Japan, Spain, Switzerland, Türkiye, the United Kingdom, and the United States.  

“There is the potential to make BDN a serious game changer in the infrastructure world. But private sector engagement and creativity is absolutely crucial to any success,” said Baird. “It will take all of us – developers, investors, governments, and communities – to make BDN a success, and we are counting on your support. USCIB is happy to be a part of this process.” 

Baird has been a long-time supporter of the BDN, even prior to her current role leading USCIB.  

“As Principal Deputy Assistant Secretary of the Economic Bureau at the US Department of State, I led our BDN team in its work to develop this initiative,” added Baird. “I traveled, literally, all over the world because the US government believed, and I believed personally, that BDN, if done correctly, could answer a real need for a framework to allow project sponsors and public and private financial institutions to identify good infrastructure projects.” 

USCIB was also on hand for the OECD Infrastructure Forum, immediately following the launch. 

Strengthening Transatlantic Business Ties: USCIB Engages with ICC Colleagues in Seville 

USCIB’s Jose Arroyo with the group from ICC Europe and ICC Americas

The International Chamber of Commerce (ICC) facilitated a regional meeting between European and American counterparts in Seville, Spain on April 3. This first-ever joint meeting, organized by ICC Spain and hosted by the Seville Chamber of Commerce, reinforced the historical economic ties between Europe and the Americas. The meeting convened representatives from ICC headquarters in Paris as well as ICC national committees from Europe and the Americas, including USCIB Policy Manager for Corporate Responsibility and Labor Affairs Jose Arroyo.  

Arroyo emphasized the need for more collaborative transatlantic efforts to address key business trends and challenges, as well as opportunities for enhanced cooperation to bolster business development, trade facilitation, responsible business conduct, and economic integration across regions. 

“This meeting provided a valuable platform for strengthening engagement and relationships between USCIB and our European and American counterparts,” said Arroyo. “We recognize the significance of advancing collaboration with our fellow national committees.”  

USCIB’s role in the meeting demonstrated its commitment to deepening its partnership with the ICC Americas Group, while reinforcing the integral commercial relations with European partners. Arroyo emphasized the direct implications of policy developments in Europe on American businesses, emphasizing the need for ongoing dialogue and collaboration to navigate global market dynamics effectively. 

ICC Secretary General John Denton attended the meeting in person and highlighted ICC’s priorities in supporting business growth and addressing challenges across regions. 

“USCIB looks forward to advancing our collaboration with European colleagues and strengthening our ties with the ICC Americas Group in pursuit of shared objectives and mutual benefits,” added Arroyo. 

Clark Contributes to US-EU Trade and Technology Council Meeting, Urges Stronger Trade Focus

Alice Slayton Clark at the TTC in Leuven, Belgium

USCIB Senior Vice President Alice Slayton Clark was on the ground in Leuven, Belgium the week of April 1 for the sixth, and potentially final, US-EU Trade and Technology Council (TTC) meeting. Following intergovernmental and stakeholder discussions, Ministers issued a joint statement on AI, 6G, emerging technology, semiconductors, online platforms, and upskilling, among others.

USCIB was one of few industry representatives at the stakeholder events because of its position as a principal on the Trade and Labor Dialogue (TALD), where select social partners discuss the intersection of transatlantic trade and labor concerns. “We advised on the future of the TALD as a useful mechanism for bringing social partners together to discuss common concerns, but underscored the importance of more robust stakeholder engagement in the TTC writ large and a stronger trade focus,” states Clark.

Much of the discussion surrounding the TTC focused on how to preserve the dialogue between the US and EU given the importance of building strong supply chains and closer collaboration on emerging policy questions and existing irritants. With uncertainty surrounding the outcome of the 2024 elections, policymakers are looking at ways to institutionalize TTC workstreams so they can endure a change in Administrations. According to Clark, this is significant given ongoing geostrategic challenges and the TTC’s success in aligning US and EU economic and national security policies vis-à-vis Russia and China.

USCIB Submits Comments to UN Advisory Body on AI 

USCIB has submitted a response to the United Nations Secretary General’s Artificial Intelligence (AI) Advisory Board and its Interim Report: Governing AI for Humanity. This UN report calls for a closer alignment between international norms and how AI is developed and rolled out. The report also proposes to strengthen international governance of AI to reach the UN 2030 Sustainable Development Goals SDGs.  

USCIB’s response to the report emphasizes the need for a risk-based approach to address any potential negative impacts of AI. USCIB also highlights the potential of AI to address economic and societal inequalities that help realize the SDGs.  

“Many AI innovations have demonstrated great promise to enable economic development,” said USCIB Digital Policy Committee Chair JoAnn Stonier (Mastercard), “We appreciate that the report describes the essential opportunities that may be seized to achieve the SDGs, as well as some of the potential risks that must be addressed to realize these goals.  To ensure this developing science achieves maximum societal benefit, we will continue to look forward to providing commentary and input as the process evolves.”  

According to USCIB, a risk-based approach involves impact assessments of AI technology in the context of specific uses, applications, and scaled deployments, rather than the risk of the technology in the abstract. 

USCIB also cited the EU AI Act, the OECD’s AI Principles, and the US NIST AI Risk Management Framework (RMF) as having risk-based approaches. Importantly, this approach should be applied to both developers and deployers of AI systems while acknowledging that each group has different and distinct roles and responsibilities in AI governance. 

To view USCIB’s response to the UN Advisory Body on AI, please click here. 

USCIB in the Press: USCIB Webcast With KPMG Highlighted in Bloomberg Tax 

USCIB was highlighted in a Bloomberg Tax article on March 28 titled “OECD Mulls Using Risk assessment Tool for Global Tax Deal.” USCIB was mentioned in the context of a webinar that USCIB co-hosted with member KPMG.  

The webinar featured Nicole Casey from the OECD’s Center for Tax Policy and Administration. Casey provided comments to USCIB members on the OECD potentially using one of its existing tools to give taxpayers the ability to gain more certainty under the global tax deal.  

The article, written by Lauren Vella, is accessible via subscription to Bloomberg Tax. 

For more information on this webinar, please click here. 

Tax Committee Hosts Webinar on OECD Tax Certainty Program With Member KPMG  

Over 500 interested tax experts and the tax press tuned in for a high-level webinar on the practical aspects of the OECD’s International Compliance Assurance Program (ICAP), which is in its sixth year. The discussion was co-sponsored by USCIB and member KPMG co-sponsored this discussion on March 27.  

The webinar, titled Tax Certainty, Shining the Light on ICAP  featured a panel of experts, including the OECD’s ICAP Program Lead Nicole Casey, IRS Senior Advisor, Treaty and Transfer Pricing Operations, Karen Kirwan, Procter & Gamble Senior Vice President, Treasurer and Global Tax Operations Tadd Fowler, KPMG’s National Tax Office Principal Mark Martin and Senior Manager Thomas Bettge, and USCIB Senior Vice President and International Tax Counsel Rick Minor. 

“Martin and Bettge reminded us in one of their articles that ICAP does not provide absolute tax certainty for those taxpayers who volunteer for the program,” said Minor. “They noted that a taxpayer’s reward for participating in ICAP is the chance to present its transfer pricing and international tax positions in a non-confrontational environment and to present them simultaneously to multiple tax authorities that will work through them collaboratively.” 

The webinar can be watched on demand here.

ICC Statement on Using AI in Advertising and Marketing Communications

The International Chamber of Commerce (ICC) released a statement on the use of Artificial Intelligence (AI) in advertising and marketing communications. ICC’s position on AI will also be reflected in the upcoming 2024 launch of the revised ICC Advertising and Marketing Communications Code (“the ICC Code”). The ICC Code is a globally applicable, self-regulatory framework, developed by experts across all industry sectors worldwide.

The upcoming revised version of the ICC Code will reiterate and clearly address in the scope that marketers’ responsibilities do not change with the use of AI and marketing communications prepared or delivered using AI must meet the same standards as all marketing communications.

ICC states: the ICC Code covers all forms of commercial marketing communications and is media and technology neutral. It applies to all mediums and platforms including social media, mobile, virtual and marketing communications using AI, as well as new technologies that become available in the future. As such, it serves as a practical resource for practitioners developing and delivering marketing communications, including with the assistance of AI, algorithms, and other automated technologies. Marketers should ensure that the ICC Code is followed whether marketing communications are created, modified or delivered solely by humans or with the assistance of AI, whether in whole or in part. When employing such technologies, marketers must remain at the helm and continue to exercise due care and oversight to ensure that marketing communications are legal, decent, honest, truthful, and that data privacy policies are adhered to. Careful oversight should be in place to ensure that marketing communications do not incite or condone any form of discrimination. Marketers are also encouraged to be mindful of diversity and inclusion in advertising and seek to avoid stereotypes and objectification.”

For the full statement, please click here.