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Thaddeus Burns, senior counsel with General Electric and vice chair of the ICC Commission on Intellectual Property moderated the event. One panellist, Zeynep Birsel, director of the technology transfer office at Sabanci University in Turkey, outlined the changing science, technology, industry and intellectual property landscape, and gave examples of how the university had been proactive in responding to the Turkish government’s increasing focus on technology development and commercialization.
“IP is not a legal issue – it is a business issue,” she said. “Companies have to learn to align business and IP strategies. Most small- and medium-sized companies have no idea of the value of their IP assets and how they can protect them.”
Click here to read more on ICC’s website.
Staff Contact: Charlene Flick
More on USCIB’s Intellectual Property Committee
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