|
ICC, a leading proponent of self-regulation in many spheres, maintains a highly regarded code on marketing and advertising, which is used as a model by self-regulatory authorities around the world. In a letter, ICC Secretary General Jean-Guy Carrier expressed global business support and ICC endorsement of an Australian-led initiative to develop common principles for advertising standards across APEC economies, with the aim of reducing technical trade barriers.
Referring to a report from a November 2012 dialogue in Vietnam, where government and industry participants issued recommendations, Carrier highlighted the importance of APEC support and follow-up on capacity building proposals to help economies getting started or wishing to further develop national standards to the ICC Code and the best practice model recommendations for self-regulation. Read more on ICC’s website.
On February 19, USCIB’s Marketing and Advertising Committee organized a call with the U.S. Trade Representative’s office and the ICC Marketing Commission to discuss self-regulation in advertising in the APEC area, and the possibility for capacity-building within APEC to promote effective self-regulation of advertising. Outcomes of the call included exploring a possible workshop on self-regulation during the Indonesia APEC year and reporting out to senior APEC officials on the ICC’s code.
Staff contact: Justine Badimon
and Charlene Flick
|
