Marketing & Advertising

Freedom of commercial speech is a fundamental principle of free markets and should be applied equally to the marketing of all legal products. With such freedom come obligations: advertisements must be decent, honest and truthful, and adopted and enforced by national and regional advertising self-regulatory bodies.

USCIB’s Marketing and Advertising Committee seeks to further the interest of U.S. business with respect to international marketing, advertising and consumer-related issues. It promotes self-regulation as an alternative to government intervention, and provides a forum for discussion of trade and investment barriers related to marketing, advertising and distribution of American goods and services.

USCIB pursues these objectives through a wide range of advocacy platforms that include direct engagement with U.S. government and other governments around the world, participating in broad business coalitions, and working through our global business network. In particular, USCIB plays an active role in the International Chamber of Commerce, which for over 70 years has set international marketing standards through various ICC Codes and Guidelines.

Please use the links below to explore recent statements and reports, news stories on USCIB’s website, and media coverage related to our work. Some links may take you outside of USCIB’s website.