Marketing and Advertising
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Background
Freedom of commercial speech is a fundamental principle of free markets and should be applied equally to the marketing of all legal products.
With such freedom comes obligations. These are spelled out in ICC Codes and Guidelines based on the principle that all advertisements must be decent, honest and truthful, and adopted and enforced by national and regional advertising self-regulatory bodies.
Through a combination of best practices and determined enforcement, effective self-regulation is the system that can best inspire consumer confidence in advertising and ensure that business can continue to inform its consumers.
Objectives
Further the interests of U.S. business with respect to international regulation of marketing, advertising and consumer issues; promote self-regulation as an alternative to government intervention; provide a forum to discuss and call attention to international trade barriers relating to marketing, advertising and distribution.
Current Priorities
· Promote the importance and benefits of self-regulation both nationally and globally, through programs in key emerging markets such as Mexico, Brazil, Russia, India, and China.
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Photo: Deborah Platt Majoras, Vice President and General Counsel for Procter & Gamble, gives keynote address at ICC Roundtable on Marketing and Self-regulation, 12 January 2009.
Chair
George Velez
Global Process Leader
General Motors Corporation
Vice Chair
Carla Michelotti
Executive Vice President, General Counsel
Leo Burnett Worldwide, Inc.
Staff Contacts
Christopher G. Martin
Manager, Marketing & Advertising Policy, ICT, Banking and Emerging Markets
(212) 703-5061 or cgmartin@uscib.org
Justine Bareford
Program Assistant
(212) 703-5062 or jbareford@uscib.org
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· Monitor ongoing developments in UN agencies, including WHO, in the area of marketing and advertising, especially with regard to food and beverages, and work with members to devise strategies for engaging on these issues, including through ICC and IOE.
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