What’s at Stake for Business
- Freedom of commercial speech is a fundamental principle of free markets and should be applied equally to the marketing of all legal products.
- With such freedom come obligations: advertisements must be decent, honest and truthful, and should conform to standards adopted and enforced by national and regional advertising self-regulatory bodies.
- New global regulations are threatening to restrict some types of advertising such as food and beverage marketing, social media and marketing to children.
- Promote self-regulation as an alternative to government intervention.
- Provide a forum for discussion of trade and investment barriers related to marketing, advertising and distribution of American goods and services.
- Bring a global perspective to discussions on ad standards, enforcement and changing consumer preferences.
Associate General Counsel
International Advertising Association
Policy and Program Assistant
212-703-5095 or email@example.com
Who We Are
The USCIB Marketing & Advertising Committee is composed of USCIB member companies representing a wide range of business and industry sectors. Advocacy priorities are determined that reflect consensus among the members.
The Committee seeks to further the interests of U.S. business with respect to international marketing, advertising and consumer-related issues. USCIB pursues these objectives through a wide range of advocacy platforms:
- Direct engagement with U.S. government and other governments around the world.
- Working in concert with national and industry-specific advertising standards bodies.
- Playing an active role in the International Chamber of Commerce (ICC), which for over 70 years has set global marketing standards through various ICC Codes and Guidelines.
USCIB At Work
USCIB advocates in a number of forums for policies that promote high standards and self-regulation in marketing and advertising:
- At ICC, which has served as the authoritative rule-setter for international advertising since the 1930s. ICC’s Marketing Code is the benchmark for responsible marketing practices in many countries.
- In APEC, where member economies are pursuing an active agenda on advertising standards and self-regulation.
- At the UN, where we worked with ICC to provide business input into the Draft Resolution on Consumer Protection.
- At the OECD, where we are worked with BIAC to ensure that business views were well-represented in revisions to the OECD Recommendation on Consumer Protection in e-Commerce.
Recent Advocacy Engagement
The Committee has a deep technical knowledge of self-regulation and uses that expertise to influence the development of marketing and advertising standards around the world. USCIB is also:
- Championing adoption of the APEC Agenda on Advertising, which promotes discussion of advertising practices and regulation, including self-regulation, among the APEC economies.
- Serving as a forum for discussion of online behavioral advertising, marketing to children and teens, and many other topics of interest to brand owners, advertisers and regulatory bodies.
- Working with ICC to promote the ICC Framework on Alcohol Advertising, which serves as the basis for developing self-regulation rules for marketing alcohol.
- Resisting the proliferation of proposals that restrict food and beverage marketing in Latin America and other regions.