Through a partnership between USCIB and CNN, a series of advertorials promoting the role and values of USCIB and the International Chamber of Commerce (ICC) continues to air on the CNN International network.
Now in its third year, the partnership has produced a series of short videos commissioned by USCIB, and co-branded with ICC, stating the importance of open markets, innovation and international cooperation in promoting economic recovery, job growth and meaningful action on climate change.
USCIB and ICC also commissioned CNN International to produce a short ad promoting the benefits of using the ATA Carnet for temporary exports.
In 2009 and 2010 these videos were broadcast to more than 200 million households and hotel rooms in over 200 countries – more than 1,000 showings in all.
This year, CNN International has again agreed to broadcast these videos during the months of October and November. Be sure to look for them at home or on your travels abroad.
You can view all four CNN International ads on USCIB’s YouTube channel.
Contact USCIB Communications for more information on this campaign.