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ICC Livecast on Ethical Marketing During COVID-19
June 3, 2020 @ 9:00 am - 11:00 am
The event is scheduled for the June 3 at 9am ET
This ICC webinar will explore the different health and financial claims made in the context of the current pandemic and demonstrate how businesses can and should advertise responsibly, drawing from guidance in the ICC Marketing Code.
Expert panelists below will examine examples of misleading health claims and financial “get rich quick” ads that have increased over the past few months as the global community faces the unprecedented health and economic crisis, as well as explain existing self-regulatory systems and the avenues for recourse they provide.
- Lucas Boudet, Director General, European Advertising Standards Alliance
- Sheila Millar, Vice-Chair, ICC Commission on Marketing & Advertising, Partner, Keller & Heckman
- Sibylle Stanciu-Loeckx, Manager, International Council for Advertising Self-Regulation