ICC Helps APEC Streamline Ad Standards

BeijingGovernments and business representatives from the Asia Pacific Economic Cooperation (APEC) economies convened to discuss self-regulatory best practices in the advertising industry at the APEC Advertising Standards Forum and Mentoring Workshop in Beijing last week.

The workshop focused on best practice advertising regulation with a view to aligning advertising standards across APEC markets, reducing barriers to trade from diverse regulations and promoting quality standards. The event was hosted by the Chinese Association of National Advertisers and the Australian Advertising Standards Bureau.

The workshop built upon the insights of a recent APEC Policy Support Unit study, which noted the use of the Consolidated International Chamber of Commerce (ICC) Code of Advertising and Marketing Communications Practice as the globally accepted best practice principles.

The ICC Code, developed by the ICC Commission on Marketing and Advertising, is the gold standard for most nationally applied self-regulation around the world. It offers a globally consistent baseline for economies developing advertising principles while also providing flexibility for local laws and culture to be reflected in a local code.

The APEC workshop, coming on the heels of the successful launch and advocacy event of the first Mandarin translation of the ICC Code, also provided an occasion to announce the creation of a local Commission on Marketing and Advertising by ICC China. This ICC Commission will work with industry and other key stakeholders to help advocate the benefits of advertising self-regulation and ensure local input is given into the global Commission that writes and revises the ICC Code.

More at ICC’s website.

USCIB is ICC”s American affiliate.

Staff contact: Jonathan Huneke

More on USCIB’s Marketing and Advertising Committee

Staff Contact:   Kira Yevtukhova

Deputy Director, Marketing and Communications
Tel: 202.617.3160

Kira Yevtukhova manages USCIB’s print and online publications, including the website, e-newsletter and quarterly magazine, and serves as the organization’s digital media strategist. Prior to this role, Kira worked for over five years within USCIB’s Policy Department, focusing on climate change, environment, nutrition, health, and chemicals related policy issues. She is a graduate of Mount Holyoke College and is currently pursuing an MBA at Georgetown’s McDonough School of Business.
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