ICC Marketing Commission Appoints Sheila Millar as Vice Chair

Ms. Millar brings important technical understanding and legal expertise to the work of the commission
Ms. Millar brings important technical understanding and legal expertise to the work of the commission

The International Chamber of Commerce (ICC) is pleased to announce the appointment of Sheila Millar, partner of Keller and Heckman to the post of vice-chair, Commission on Marketing and Advertising.

Ms. Millar has been leading the Commission’s Working Group on Sustainability for five years and has played a critical role both in the development ofICC’s Framework for Responsible Environmental Marketing Communications and the advocacy efforts undertaken to promote it. With vast experience counseling companies, regulators and government in the fields of sustainability and environmental claims, marketing and advertising to children and data protection, Ms. Millar brings important technical understanding and legal expertise to the work of the commission. An active advocate of ICC work, Ms. Millar has presented ICC codes and guidance to the Federal Trade Commission (FTC), the Organization for Economic Co-operation and Development Consumer Policy Committee and recently at a United Nations Environment Program International Workshop on Product Sustainability Information.

“Sheila’s appointment is a welcome addition to the leadership team of the commission. Her extensive experience and wealth of knowledge have been invaluable in developing recent ICC work products, engaging new participants and advocating ICC guidance to audiences around the world,” said Brent Sanders, chair of the ICC Commission on Marketing and Advertising and associate general counsel of Microsoft Corporation.

Ms. Millar will be representing the commission and sharing her expertise at upcoming events in New York. On 7 June, the ICC Commission on Marketing and Advertising will present a seminar entitled ‘Consumer Savvy Marketing’ that will address privacy, data protection and child directed advertising, especially in the context of new technology and social media. Ms. Millar has also been invited to present the environmental claims framework at an ICC event in conjunction with the RIO+20 conferences (20-22 June 2012), where heads of states, government representatives and others will meet to shape the future of our social environment and economy.

Click here to read more on ICC’s website.

Staff Contact: Jonathan Huneke

More on USCIB’s Marketing and Advertising Committee

Staff Contact:   Kira Yevtukhova

Deputy Director, Marketing and Communications
Tel: 202.617.3160

Kira Yevtukhova manages USCIB’s print and online publications, including the website, e-newsletter and quarterly magazine, and serves as the organization’s digital media strategist. Prior to this role, Kira worked for over five years within USCIB’s Policy Department, focusing on climate change, environment, nutrition, health, and chemicals related policy issues. She is a graduate of Mount Holyoke College and is currently pursuing an MBA at Georgetown’s McDonough School of Business.
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