ICC Seminar to Help Marketers Keep Up With New Legal and Self-Regulatory Developments

Panel discussions will explain how companies, marketers, agencies and media should ensure their campaigns are being conducted responsibly
Panel discussions will explain how companies, marketers, agencies and media should ensure their campaigns are being conducted responsibly

Marketers and corporate counsel are invited to meet rules-writers and enforcers to find out if they are ‘consumer savvy’ at a half-day conference on how to navigate the changing landscape of advertising and marketing regulations. Organized by the ICC Commission on Advertising and Marketing, the seminar “Consumer Savvy Marketing: Understanding and Respecting Consumers Using Self-Regulation” will take place in New York City on June 7, 2012.

ICC, whose marketing and advertising self-regulatory rules form the basis for most countries’ national codes, will bring together global and local experts to examine such issues as privacy, data protection and child-directed advertising, as marketing continues to migrate online.

Panel discussions will explain how companies, marketers, agencies and media should ensure their campaigns are being conducted responsibly in light of the changing laws and not lead to backlash from consumers, regulators or self-regulatory bodies.

Participants will have a chance to hear from and meet speakers from the Federal Trade Commission, the US, EU and international self-regulatory community, as well as senior executives from global corporations, such as Disney, Microsoft and AT&T, Google and News Corporation who deal with these issues on a national and international scale.

Legal directors and corporate counsel advising on advertising regulatory issues, company privacy officers, corporate managers handling US and global marketing campaigns, business consultants and counsel from law firms, as well as government regulators dealing with privacy issues, are all invited to attend.

Staff Contact: Jonathan Huneke

Consumer Savvy Marketing Program

Register online and benefit from a special ICC members rate.

More on USCIB’s Marketing and Advertising Committee

Staff Contact:   Kira Yevtukhova

Deputy Director, Marketing and Communications
Tel: 202.617.3160

Kira Yevtukhova manages USCIB’s print and online publications, including the website, e-newsletter and quarterly magazine, and serves as the organization’s digital media strategist. Prior to this role, Kira worked for over five years within USCIB’s Policy Department, focusing on climate change, environment, nutrition, health, and chemicals related policy issues. She is a graduate of Mount Holyoke College and is currently pursuing an MBA at Georgetown’s McDonough School of Business.
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