The International Chamber of Commerce (ICC), USCIB’s affiliate, and the World Intellectual Property Organization (WIPO) have launched the publication, Making intellectual property work for business today during the 7th World Chambers Congress in Mexico City. Developed jointly by the two organizations, the handbook – provides practical guidance to chambers of commerce and business associations looking to provide intellectual property (IP) services for businesses.
Although intellectual property has become an essential competitive tool for businesses in today’s economy, many companies do not understand how to use IP in their business. Businesses membership organizations are uniquely positioned to help bridge this knowledge gap.
“Businesses nowadays have to rely on the effective use of one or more types of intellectual property to gain and maintain a competitive edge in the marketplace,” said David Koris, chair of the ICC Commission on Intellectual Property. “Business leaders and managers, therefore require a much better understanding of the tools of the IP system to protect and exploit the IP assets they own, or wish to use, for their business models and competitive strategies in domestic and international markets.”
Daphne Yong-d’Hervé, ICC’s chief IP officer, said: “Because of the strong relationship with their business constituencies, business membership organizations are ideally placed to help companies navigate this emerging field and to play an active role in helping companies understand and use IP assets as a competitive tool.” Read more on ICC’s website.
Staff Contact: Helen Medina
