USCIB has teamed up with the Chief Marketing Officer Council on “Protection from Brand Infection,” a new initiative to help leading brand specialists understand and contain the brand damage caused by counterfeiting, piracy and fraud.
A variety of tricks, schemes and frauds have been “infecting” leading brands for years. According to the U.S. Chamber of Commerce, counterfeiting and piracy cost the U.S. economy between $200 billion and $250 billion per year, as well as 750,000 American jobs. A Gartner study estimates 3.6 million Americans lost $3.2 billion in the 12 months ending in August 2007 to phishing scams.
To help explore these issues of brand image and integrity issues and implications, “Protection from Brand Infection” will examine how Internet fraud schemes are impacting brand trust, confidence, credibility and affinity among consumers, channels and business partners and what today’s senior marketers can do to combat these schemes.
Please share your experiences with us by completing this brief online survey. All responses will be kept confidential and all participants will receive a free copy of the final research report.
For more information on the survey or the CMO Council, please contact Peter Moore at (646) 652-5205 or firstname.lastname@example.org.
Thank you in advance for your participation!