Smaller Companies Unaware of Their IP Assets

Zeynep Birsel: “IP is not a legal issue – it is a business issue.”
Zeynep Birsel: “IP is not a legal issue – it is a business issue.”

The International Chamber of Commerce (ICC) organized a May 21 side event during the World Intellectual Property Organization’s standing committee on patents to demonstrate how the patent system works to support research and development, technology transactions and innovation, using case studies from a Turkish university as well as Brazilian and German industry.

The session, “Making patents work for economic and technological growth: what is needed?” exemplified what small and large companies, and universities, need in practice to make the patent system work for economic and technological growth.

Thaddeus Burns, senior counsel with General Electric and vice chair of the ICC Commission on Intellectual Property moderated the event. One panellist, Zeynep Birsel, director of the technology transfer office at Sabanci University in Turkey, outlined the changing science, technology, industry and intellectual property landscape, and gave examples of how the university had been proactive in responding to the Turkish government’s increasing focus on technology development and commercialization.

“IP is not a legal issue – it is a business issue,” she said. “Companies have to learn to align business and IP strategies. Most small- and medium-sized companies have no idea of the value of their IP assets and how they can protect them.”

Click here to read more on ICC’s website.

Staff Contact: Helen Medina

More on USCIB’s Intellectual Property Committee

Staff Contact:   Brian Lowry

Senior VP, Innovation, Regulation, and Trade
Tel: 202.617.3159

Brian Lowry leads USCIB’s policy work on trade, health, food, agriculture, chemicals, and intellectual property. He also coordinates USCIB’s engagement in the Asia-Pacific Economic Cooperation (APEC) forum. Lowry joined USCIB in February 2021 having previously worked as an executive in the agriculture and crop science industry. Through his role as an executive, Lowry was also a longtime USCIB corporate member leader, as well as co-chair of USCIB’s working group on the UN Sustainable Development Goals and Post-2015 Development Agenda. Lowry was also the first board chair of the UN Global Compact Network USA.
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