USCIB President and CEO Whitney Baird and VP for ICT Policy Barbara Wanner attended the Consumer Electronics Show (CES) in Las Vegas earlier this month. Dubbed the “most powerful tech event in the world,” CES brought together over 130,000 participants, including many USCIB members and representatives of governments from across the globe.
Baird and Wanner had a packed schedule in Las Vegas meeting members and USG officials, including Tanneasha Gordon (Deloitte), Nadia Hansen (Salesforce), Dr. Oliver Campbell (Dell), JoAnn Stonier (Mastercard), Erica McCann (Amazon) and Dr. Vanessa Chan (Department of Energy). They also attended panels and events on AI and the impact on jobs, emerging technologies shaping the tech workforce, privacy and cybersecurity, and sustainability and circularity in tech.
During a panel on “Trade in Tech. What is it good for? Absolutely Everything!” Baird joined Ambassador Mark Lippert (Samsung), Ambassador Susan Schwab (NFTC) and Dr. Rafaelita Aldaba (Philippine Economic Zone Authority) to discuss how trade policy promote peace and innovation globally.
“Trade has long demonstrated its benefit in lifting nations out of poverty, promoting shared prosperity, fostering economic interdependence and trust, and providing an incentive for peaceful resolution of disputes,” said Baird. “Technology has a similar unifying effect, through the devices, gadgets and transmissions that inform people and connect cultures and countries around the globe. Trade in technology, therefore, carries a double dividend on peace.”
Baird also discussed USCIB’s affiliation with the Organization for Economic Cooperation and Development (OECD), made possible through Business at OECD (BIAC). She noted USCIB regularly contributes U.S. industry practices and priorities to inform OECD research and policy guidelines. Through its own standing and through our affiliates, USCIB advocates strongly for WTO rules that promote connectivity, the free flow of data with trust across borders, and a permanent moratorium on customs duties on electronic transmissions. USCIB has also pressed for negotiation of two World Trade Organization (WTO) Information Technology Agreements to eliminate all import duties on a wide range of technology products including computers, telecommunications equipment, software and educational devices.
The “Trade in Tech” session was moderated by Ed Brzytwa (International Trade Consumer Technology Association).
“This was the first time USCIB attended CES in an official capacity,” said Wanner. “We were delighted by the many opportunities we had for enhanced engagement with U.S. government officials and our own members on topics of significant relevance to our trade and digital policy work. We look forward to more CES events in the future.”